Joint Ventures for the E-preneur

Submitted by: jbryce

Joint ventures (JVs) are gaining popularity throughout the business world. Perhaps that's because they're such an effective way to make or increase profits -- even if you don't have a product to sell.

Joint ventures are an agreement between two entities, such as two businesses, two entrepreneurs, a business and an entrepreneur, or any other legal combination. Anyone can enter into a joint venture; it simply requires a meshing of products or skills that benefits both partners.

The concept behind a joint venture is obvious if you have a product to sell. You would simply want to find a partner who could help you increase sales. Maybe you would look for someone with an established set of regular customers who could sell to them for a portion of the profit. You might also find someone who sells a product that offsets your own to sell together in a package. In this scenario, it's clear that both sides benefit from the partnership.

But what if you don't have a product to sell? That might make it a little tougher to see how a JV could benefit you -- or how joining with you could benefit a potential partner. If you aren't selling a product, you're probably selling a service or skill. If this is true, you are called a 'dealmaker.'

The first step toward entering into a joint venture is to find a company that offers a product or service that compliments your business or skill set. For example, if you are an expert at online marketing, you could search the Net for quality products that need marketing help. There are plenty of sites out there selling excellent products that just don't know how to market them. Once you find a few of these, begin planning how you could help them.

When you have a few good ideas about what you can offer them, it's time to think about what you will ask from them in return. After all, it's a two-way business transaction. You can use these ideas to write a creative, detailed proposal to present to the company. If they like your proposal, then you can begin taking steps toward creating a JV -- writing a business plan, joint venture agreement and exit strategy.

Another way to enter into a joint venture when you don't sell products is to partner with someone who wants to sell their products through your business. Stocking the shelves of a conventional store is costly and difficult, but when you are part of a joint venture, your partner provides all that for you.

Joint venture marketing (JVM) is a means of obtaining free E-products, like E-books, to sell in your business.

Many e-products are available for free online. Many of them are Private Label Rights or Master Resell Rights products, and that means that they are ready for distribution when you download them. They come fully loaded with graphics and packaging -- all you do is add your contact information so people know where they got it. Then you can add them to your site and offer them for sale.

You benefit because you receive products to offer on your website, and the provider of those E-products gets some free advertising, since their ads are often included in the products. They may also receive a portion of your profits for marketing the products.

The Internet has created a whole new universe of joint venture opportunities for those seeking them. JV collaborative groups comprise Internet marketers who work together to promote each other. When they all advertise together and promote each other, they each reach exponentially more customers than they can on their own. If you become a member of one of these collaboratives, visitors might be required to sign up for the newsletter or e-book you offer, helping to create a large list of subscribers. Within these products you send your visitors, you can include your ads and those of your JV partners as well.

Regardless of whether you have products to offer, joint ventures are an excellent way to increase your profits and build a solid customer base. When entering into any JV, make sure you understand all aspects of the venture -- what's expected of you and what you expect of your partner.

About the Author

Lazy Internet Marketing (Justins Website) is our recommended resource for Internet Marketing including Joint Venture training on the Internet. To learn more about Joint Ventures try: http://www.lazy-internet-marketing.com/bm/joint-ventures.ag.php

Article Source: Ad-Matrix.net