How To Write Killer Ad Copy

Submitted by: jdf39

In marketing online, you have to remember three very important things. Have a market that is warm and is expanding and that wants and needs what you have. Second, you have to ensure that your product or the service you are offering will benefit them in some way and/or solve some problem they have. Lastly, have one of the most powerful marketing methods around - a killer sales page that will close the deal.

Many people neglect to put the necessary effort into their sales pages and suffer the consequences of low or nonexistent sales. Sales pages are the heart of your business and without a good one even the hottest product cannot get sold. Here are some tips to get you started:

1. Learn from the greats in the business. Go to the websites of the master copywriters and check out what they have for a sales page. Just type "copywriters" into Google and check out the first 10 that come up. You can get some ideas, but don't steal their copy or you'll get in trouble.

2. Understand the 3 P's of Copywriting

a. Make it personal

b. Make it precise and streamlined

c. Make it persuasive

3. Tailor your layout to your product or service. There are many different layouts that you will be able to use. Basically your sales page will be in 3 parts. a. The first will be bringing to your reader's attention, the problem and emphasizing it

b. Next, you present your product or service and show the prospect how it will solve the problem they need help with. Show the benefits.

c. Conclusion: This will include the call for action, and a guarantee etc.

4. Work on headlines 1st and then sub headlines, lastly fill in the details. Remember your headline is your salesman. The headline will attract your reader and make them sit up and take notice. Your sub headlines must also attract attention and draw your reader into the actual sales copy.

5. If your guarantee is fully "iron clad," your buyer will trust you and be more tempted to buy from you than elsewhere.

Take some time, learn the art of copywriting as you will need all the info you can get. Sometimes just changing a few words can make your copy more powerful and increase your sales. Try some experimenting.

Split testing: This is a very necessary part of getting your sales copy to produce the highest sales conversions. Here are some steps to do this:

1. Make 2 sales pages for the same product or service

2. Make each one a little different than the other.

3. Track both of them carefully

4. Drive targeted traffic to both pages.

5. Monitor and note which one is bringing in the sales.

6. Use the one with the highest sales conversion

Avoid these mistakes:

1. Avoid hype.

2. Poor presentation

3. Using features instead of benefits

Ensure you read your own site from the buyer's viewpoint, and ensure you are convincing yourself to buy. And use the pointers above to make a success of your venture.

About the Author

Dan Farrell is offering 7 free marketing videos to jump start any home business online. Marketing online with your own product or someone else's doesn't need to be difficult but having a plan and the details of how to profitably execute it is essential. These videos with a fabulous e-course is a great start. Download them at: Internet Marketing Dan is also offering his ebook, Guide to Newbie Online Fortunes for your subscription to his newsletter.

Article Source: Ad-Matrix.net