Abhishek Bachchan Is Rocking Ad Industry

Submitted by: 101.suri@gmail.com

Apart from doing movies, many of the Bollywood actors and actress also involve themselves into advertisement section. Most of the Bollywood stars such Hema Malini, John Abraham, Bipasha Basu, Aishwarya Rai etc apart form doing movies these characters are also associated with several brand names for earning some extra income. The question arises as 'why not Abhishek Bachchan'. Now he is also involving himself with several brand names such as Motorola and LG.

He is associated with the brand name LG, since last one year and carries a position of brand ambassador for its home appliances. The alliance is part of LG's strategy for 2006, wherein the company will be giving its home appliances division a brand new identity, youthful image and customer connect.

Girish Bapat, VP-Marketing, LGEIL, said in a statement issued, "Abhishek Bachchan is more than just an icon, while his image is sophisticated and upscale, he also projects the aura of an out of box thinker and a caring human being. All these images are perfectly matched with LG in the sense that LG has always been and would continue to be an innovative consumer durable brand that cares about customers and continues to develop new generation technology."

LG has signed the contract with Abhishek for a period of two years, during which the actor will endorse the entire range of home appliances of the company. LG plans to utilise this association for various communication channels such as print and television ads, outdoor, road shows and strategic events, among others.

He is also a part of Motorola group, as he is again the brand ambassador of this mobile phone company. As Motorola's brand ambassador, Abhishek will support marketing and branding efforts for the entire Mobile Device product range.

Motorola's brand quotient of youthful spirit, daring to be different, being bold and smart is in sync with Abhishek's bold and daring attitude, enigmatic looks and unconventional style. Abhishek fits in as the iconic 'MOTOSTAR' who now joins tennis top seed, Maria Sharapova as a brand ambassador for Motorola globally.

Besides this, after being a brand ambassador of Maruti Versa, he has also joined hands with Ford. Abhishek Bachchan is now a brand ambassador of Ford Fiesta. Ford India has signed Abhishek to endorse its mid-sized sedan, Ford 'Fiesta. As maybe recalled when auto giants Maruti launched its multi purpose vehicle 'Versa' in 2001, it had signed Amitabh Bachchan and Abhishek as brand ambassadors. The 'Versa', of course, refused to light up sales at Maruti and, four years later, sells at a hefty discount to Rs 5 lakh, the price at which it was introduced.

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